Taylor Swift is the Greatest American Popstar
(Image: Indiestuffs)
On July 24th, Swift unexpectedly announced that she would be releasing her eighth studio album, Folklore. Swift’s pre-album publicity rollouts have never relied on the well-calibrated gimmick of a surprise album. Instead, they’ve assiduously wrung value out of the media for maximum attention. The 16-hour notice of Folklore, by contra…